Your Service Means Something Here.
Ford’s Military Recognition program offers a $500 Exclusive Cash Reward* toward an eligible new Ford for active duty members, veterans within 24 months of separation, military retirees, and their spouses and household members. Verifying takes a few minutes online, and we are glad to help you do it at the store.
Thank you is easy to say. Ford decided to put a number on it, and we are glad to pass it along.
If you serve now, served recently, or retired from service, the Military Recognition reward takes $500 off an eligible new Ford. And it does not stop with you. Spouses, surviving spouses, and members of your household qualify too.
At Chalmers Ford, the rest of the deal works the way you would hope: plain language, honest numbers, and no games.
Real Value. Real People. Real Simple.
What You Get
Spouses, surviving spouses, and household members of eligible service members.
Confirm through ID.me. No paperwork to dig up, no DD-214 to photocopy.
The reward can be used on a combination of five purchases or leases per household during the program.
Here Is Who Qualifies
- ✓Active duty members of the Army, Navy, Air Force, Marines, or Coast Guard, plus National Guard, Reservists on active duty, and Delayed Entry Program members.
- ✓Veterans within 24 months of separation.
- ✓Military retirees, including regular, reserve, early (TERA), and medical retirements.
- ✓Spouses, surviving spouses, and household members of anyone above.
Separated more than 24 months ago? Ask us anyway. Offers vary by market, and if this one does not fit, we will look for one that does.
Pick Your Ford
Here is the easy part: the $500 reward* applies to nearly every new Ford on our lot, in 2025, 2026, or 2027 model years. F-150, Bronco, Maverick, Explorer, Mustang, all of it.
The short list of exceptions: high-performance models are not eligible, including Mustang Dark Horse, Mustang GTD, F-150 Raptor, F-150 Raptor R, Ranger Raptor, Bronco Stroppe, and Bronco Raptor.
How It Works
Go to fordrecognizesu.com, enter your ZIP code, and confirm through ID.me. It takes a few minutes. If you would rather do it together, bring your phone and we will help at the store.
Ford issues it once you are verified.
Take your time. Test drive a couple.
We apply your $500 reward* to the deal, and you leave knowing exactly what you are paying and when.
Buying a First Car? There Is a Program for That Too.
The Ford Credit First-Time Buyer Program is a separate program for buyers with no car loan or lease on their credit report, with its own $750 Bonus Cash and financing benefits through Ford Credit. Only one program can be used on a deal, so if someone in your household qualifies for both, we will run the deal both ways and set you up with whichever one saves you the most.
Questions We Get Asked
What is the Ford Military Recognition program?
It is Ford’s thank-you to the military community: a $500 Exclusive Cash Reward* toward the purchase or lease of an eligible new Ford. You verify your status online, Ford issues a certificate, and we apply the reward to your deal here at Chalmers Ford.
Does my spouse or family qualify?
Yes. Spouses, surviving spouses, and household members of eligible active duty, retired, or recently separated service members qualify. The household can use the reward on a combination of up to five purchases or leases during the program.
I left the service a while ago. Do I still qualify?
Veterans qualify within 24 months of separation. Past that window, come talk to us anyway. Offers vary by market, and we will look at everything current before your deal is done.
How do I verify?
Online, through ID.me. It is a quick identity verification, and there is no paperwork to track down. If you get stuck, bring your phone to the store and we will sort it out together.
Can I combine it with other offers?
It works alongside most current public Ford offers. It cannot be combined with other Ford private offers, including the First-Time Buyer Bonus Cash and Ford’s other recognition rewards. If you qualify for more than one, we will run your deal each way and use whichever saves you the most.
Can I lease instead of buy?
Yes. The reward applies to the purchase or lease of an eligible new Ford.
How long do I have?
Place a new retail order or take delivery from dealer stock by January 4, 2027.
Neighbors to Those Who Serve
Between Kirtland Air Force Base, the New Mexico National Guard, and the veterans who call Rio Rancho and Albuquerque home, we do not have to look far to find the people this program is for. You are our neighbors, our customers, and in more than a few cases, our coworkers and family.
So we will do this deal the way we do every deal, with a little extra gratitude: honest numbers, clear next steps, and a result that is exactly what we promised.
Ready When You Are.
Verify your status in minutes, then come see us. Or come see us first and we will handle the whole thing together, verification included.
Offer Details
* See full offer details in the disclaimer below.
Available on the purchase or lease of an eligible new 2025/2026/2027 model year Ford or Lincoln vehicle. Not available on Mustang Dark Horse®, Mustang® GTD, F-150® Raptor®, F-150 Raptor R™, Ranger® Raptor, Bronco® Stroppe® or Bronco Raptor. Vehicle eligibility may change at any time and is subject to availability and dealer participation. Dollar amount may vary by market. Available to active and retired members of an eligible military branch, their spouses/surviving spouses, and their household members. Available to U.S. residents only. Place a new retail order or take new retail delivery from an authorized Ford Dealer’s or Lincoln Retailer’s stock by 1/4/27. Limited to a combination of five purchases/leases per household during the program offer (PGM# 32894). May not be used/combined with any other Ford or Lincoln private offers. See an authorized Ford Dealer or Lincoln Retailer, or go to http://www.fordrecognizesu.com, for complete details and eligibility (PGM# 32894). Check with your local dealer for current information. Offer subject to confirmation of eligibility.
Due to high demand and global supply chain constraints, some models, trims, and features may not be available or may be subject to change. Check with your local dealer for current information.