You Show Up for Rio Rancho. This One Is for You.
Ford’s First Responder Recognition program offers a $500 Exclusive Cash Reward* toward an eligible new Ford for police officers, firefighters, EMTs and paramedics, and 911 dispatchers. Verifying takes a few minutes online, and we are glad to help you do it at the store.
You are the first call when someone in this community is having the worst day of their life. Ford put a number on what that is worth, and we are glad to be the ones handing it over.
If you serve as a police officer, firefighter, EMT or paramedic, or 911 dispatcher, the First Responder Recognition reward takes $500 off an eligible new Ford or Lincoln.
At Chalmers Ford, the rest of the deal works the way you would want it to on a day off: plain language, honest numbers, and nobody wasting your time.
Real Value. Real People. Real Simple.
What You Get
The reward can be used on a combination of five purchases or leases per household during the program.
Confirm through ID.me. No letters from the department, no paperwork to dig up.
Nearly every new Ford on the lot is eligible, work truck or family SUV.
Here Is Who Qualifies
- ✓Police officers, sheriff and state police officers, and correctional officers.
- ✓Firefighters, career and volunteer.
- ✓EMTs and paramedics.
- ✓911 dispatchers and emergency telecommunicators.
Eligibility is confirmed through ID.me, so that verification is what decides it. Retired from the department, or serving in a role you do not see listed? Ask us anyway. We will check it with Ford before you make the trip, and if this program does not fit, we will look for one that does.
Pick Your Ford
The $500 reward* applies to eligible new 2025, 2026, and 2027 Ford and Lincoln vehicles, which covers nearly everything on our lot. F-150 for the job site, Explorer or Expedition for the family, Maverick if you want something easy on gas between shifts.
One heads-up so there are no surprises: the high-performance models are not eligible, including Mustang Dark Horse, Mustang GTD, F-150 Raptor, F-150 Raptor R, Ranger Raptor, Bronco Stroppe, and Bronco Raptor. Ford can change vehicle eligibility at any time.
How It Works
Go to fordrecognizesu.com, enter your ZIP code, and confirm through ID.me. It takes a few minutes. If you would rather do it together, bring your phone and we will help at the store.
Ford issues it once you are verified.
Take your time. Test drive a couple. Bring the family.
We apply your $500 reward* to the deal, and you leave knowing exactly what you are paying and when.
There May Be a Better Offer for Your Household.
A lot of first responders also qualify for one of our other programs: the Ford Credit First-Time Buyer Program for someone buying their first vehicle, the Military Recognition reward if you served, or the College Student Recognition reward if you or someone in the house is in school. Only one program can be used on a deal, so we will run your deal each way and set you up with whichever one saves you the most.
Questions We Get Asked
What is the Ford First Responder Recognition program?
It is Ford’s thank-you to the people who answer the call: a $500 Exclusive Cash Reward* toward the purchase or lease of an eligible new Ford. You verify your status online, Ford issues a certificate, and we apply the reward to your deal here at Chalmers Ford.
Who counts as a first responder?
Police officers, sheriff and state police, correctional officers, career and volunteer firefighters, EMTs and paramedics, and 911 dispatchers. Ford confirms eligibility through ID.me, so that verification is the deciding step. If your role sits near the edge of that list, ask us and we will check it with Ford before you come in.
How many times can I use it?
Up to five purchases or leases per household during the program period. So if a second vehicle is in the picture before January 2027, the reward can work more than once.
How do I verify?
Online, through ID.me, the identity service Ford uses to confirm first responder status. It is a quick verification, and there is no letter from your department to track down. If you get stuck, bring your phone to the store and we will sort it out together, or call Ford Program Headquarters at (888) 322-5862.
Can I combine it with other offers?
It works alongside most current public Ford offers. It cannot be combined with other Ford private offers, including the First-Time Buyer Bonus Cash and Ford’s other recognition rewards. If you qualify for more than one, we will run your deal each way and use whichever saves you the most.
Can I lease instead of buy?
Yes. The reward applies to the purchase or lease of an eligible new Ford.
How long do I have?
Place a new retail order or take delivery from dealer stock by January 4, 2027.
We Know Where to Find You
Rio Rancho Police and Fire, Sandoval County, Bernalillo County, AFR, and the crews running calls out of Albuquerque: your trucks and your personal vehicles are on our service drive every week. Some of you we know by name.
So we will do this deal the way we do every deal, with a little extra gratitude: honest numbers, clear next steps, and a result that is exactly what we promised. And if you are coming off a shift and short on patience, tell us. We will move.
Ready When You Are.
Verify your status in minutes, then come see us. Or come see us first and we will handle the whole thing together, verification included.
Offer Details
* See full offer details in the disclaimer below.
Available on the purchase or lease of an eligible new 2025/2026/2027 model year Ford or Lincoln vehicle. Not available on Mustang Dark Horse®, Mustang® GTD, F-150® Raptor®, F-150 Raptor R™, Ranger® Raptor, Bronco® Stroppe® or Bronco Raptor. Vehicle eligibility may change at any time. Dollar amount may vary by market. Available to U.S. residents only. Place a new retail order or take new retail delivery from an authorized Ford Dealer’s or Lincoln Retailer’s stock by 1/4/27. Limit of five purchases/leases per household during the program offer (PGM# 32898). Offer subject to dealer participation. May not be used/combined with any other Ford or Lincoln private offers. See an authorized Ford Dealer or Lincoln Retailer, or go to http://www.fordrecognizesu.com, for complete details and eligibility (PGM# 32898). Check with your local dealer for current information. Offer subject to confirmation of eligibility.
Due to high demand and global supply chain constraints, some models, trims, and features may not be available or may be subject to change. Check with your local dealer for current information.